Top 4 Hottest Eco-Makeup Trends for the New Year

It’s well known by now that makeup and skincare lovers dictate trends, and the industry seems to be listening.

According to 59 percent of women over the age of 35, they would switch to organic and eco-friendly beauty products if given the chance, while a staggering 73 percent of millennial women would do the same.

This comes as no surprise as millennials are the most environmentally-conscientious group. Aside from wanting to do good by our planet, they also want to do good by their skin, and the best way to do so is by avoiding products that contain potentially harmful chemicals.

Needless to say, green is definitely the new black, and we have handpicked some of the most raved-about eco-friendly, vegan, organic, natural and cruelty-free trends that deserve not only the hype, but a place in your vanity and bathroom cabinets as well.


4. the “nourished” lip.

ILIA Beauty is all about removing harsh chemicals and infusing their products with skin-healing organic ingredients. That means that you not only get instant beauty when using their products but also long-term benefits.

They’re also committed to doing right by Mother Nature, which is why the packaging is made from recycled aluminum.

Their best and most coveted products include their line of lipsticks, all due to their nourishing properties as well as incredible pigmentation. However, a plump smile is not complete without another fan-favorite this season: their Polka Dots & Moonbeams illuminator stick, which gives the rest of your face the most luscious “lit-from-within” glow too.

3. Sun-kissed and safe.

Whether it’s winter or summer where you are, we all want at least a hint of those vacay-vibes that make us look like glistening goddesses. Fun in the sun is, well, fun, after all. Although, the dangers of UVA and UVB rays should always be taken seriously.

Excessive exposure to the sun, even with proper protection can lead to sun spots, dry and leathery skin, and in the worst case scenario, the scary C-word. Tanning beds are a big, “No,” so what’s an eco-friendly beauty supposed to do to get a little color on her skin?

The answer is simple – turn to eco-friendly natural tan products. Organic and natural tan products are the safest alternative to get golden skin goals without any risk, and the fact that they aren’t harmful to the environment is just the added incentive.

2. Gloss it up.

The era of matte lipsticks is on its way out, and this season is all about that sultry, shiny and kissable pout. There are so many amazing natural brands to choose from, but our definite recommendation is the Nutri-Shine™ Hydrating Lip Luminizer by Babo Botanicals.

This brand stands proudly on PETA’s list of approved brands, and they have the leaping bunny to show it. Now, why should you love the Lip Luminizer? First of all, they come in a great range of ultra-shiny, and incredibly flattering, nature-inspired hues.

Secondly, they are vegan; and thirdly, not only do they make the lips all sparkly, but they also contain nourishing properties that will leave your lips protected, hydrated and soft. They are this season’s definite must-have.

1. fresh foundation for all.

No matter what your age; scent preference; or skin condition, type, and concerns are, you will find everything you need at The Body Shop, one of the mainstays in brick-and-mortar natural beauty retail.

They too stand proudly against animal testing and have been on PETA’s list for a very long time, alongside their commitment to human diversity with their incredible makeup range.

The company’s Fresh Nude Foundation is dermatologist-tested, and enriched with English rose water and aloe vera to soothe imperfections while keeping your “best” face forward. It comes in 16 different shades, plus pairs well with their Shade Adjusting Drops — designed to help you find your perfect match!

Beauty is important, and so is proper skincare. However, in order to protect ourselves and be mindful of the only planet we’ve got, we simply have to take a stand and support eco-friendly, organic and natural brands. Let’s do that for our beauty, but also the beauty and safety of future generations. It’s time to wake up.


Photo by Valerie Elash

Brigitte Evans of High Style Life is a newbie writer from Australia with a sweet tooth for makeup and everything sparkly. When she is not drooling over the next big thing in the beauty industry, she is reading mystery novels and making plans for her next trip. She is a proud aunt of Sophie, age 4 who rounded her Chanel lipstick, but loves her anyway.